Your little friend business web site model is changing. Cost-consciousness is being supplanted by an ROI consciousness, and that change is cutting open the way for small business web sites to provide truly useful use for visitors. Everybody wins.
The old small business web site version was little more than an online “poster” – static web coding pages that presented product information, contact information and made certain pitiful attempt at “branding”. If there was anything “active” on the site it was an animated GIF.
It didn’t work notably well, but it didn’t matter. Most of them didn’t have enough traffic to justify anything more substantial.
Then, Internet marketing hit the general audience. Every web design firm worth its beans began presenting SEO and Pay Per Click marketing campaigns. The result was a generation for small business web sites that were actually getting traffic from increased visibiltiy.
With the exception of e-shop sites, these new, findable, small business webpages still weren’t much more than a newspaper ad. But the page views numbers came up, and with it came a detection that visitors can’t do anything with static HTML. Know more about cpa boca raton
The actual new small business web site model.
Visitors stop in to gather facts as always. Then, they realize that they can Do Something with that information and facts. The advantage an applications driven web site has over one who can’t do anything is nearly as great as the advantage of a bed that can be found vs . one that is invisible.
The Internet user presently is a more savvy and web enabled user rather than that of a few years ago. And, not only are the users at present exposed to an ever-increasing number and variety of applications, ligne and interactions with data online, they’ve come to hope it.
For instance, a bookkeeping firm offers its people a free software download through which they can maintain certain on their personal records, then upload their updated “books” directly into the web site over a secure connection.
Clients who use the product save time and get significant discounts over the normal accouting and tax preparation fees. The firm gets and even maintains some of the most loyal of its clients because of this Value Added Service.
So , what can you offer? Here’s how to figure it released.
Obviously, the exact nature of any service you might give to your existing customers – and offer as an enticement just for prospects – will depend entirely on the type of business you will. In fact , looking closely at your business processes will give you the ideal ideas for creating highly customized web applications to deliver your client base.
In particular, examine how your clients interact with data. Documents created in the information stream can often be migrated to the web – saving your clients an office stop by, drive time, missed work or social opportunity.
A very exotic example: a small distribution company sets up a storage system driven RSS feed and provides its customers (at their option) an RSS reader as a download. This reader is about up to check a unique url for each customer, providing prompt desktop notification when the tracking information is updated.
Believe that deep. Think forward. Think success. You’ll find ways to deliver your web site visitors with services that make their lives better. As a result the value of your web site will increase dramatically.